Easter at Eastivew
Eastview Christian Church wanted to draw more awareness to their upcoming Easter services with the hope that more people in the community would come attend their weekend service. We worked with them to create a marketing plan that would help achieve this goal.
Marketing Plan:
Define and buildout target audience.
Build a dedicated microsite focused solely on the weekend service times, locations to attend, FAQ’s, childcare accommodations.
Design graphics for billboards, social media, and microsite.
Facebook and Instagram marketing ad initiative for both paid and organic reach.
Billboard placement in high traffic areas around the Bloomington-Normal area.
Invite business cards for church members to hand out as a grassroots initiative.
The Joshua 24 Experience (Book and Series)
Eastview Christian Church and their senior leadership had written an book titled, The Joshua 24 Experience, and they were planning to promote this new book alongside a 6-week series that their entire church would go through. Their objective was to market the book nationwide, as well as promote the upcoming 6-week series that would be done at their church.
Marketing Plan:
Define and buildout target audiences.
Build a dedicated microsite focused on promoting book sales, 6 custom made videos to use a study guide for small groups, 1 trailer to use for promotion, study guide materials, and hosting weekend service messages from pastors during the series.
Design graphics for billboards, social media, book promotion, and microsite.
Facebook and Instagram marketing ads for book promotion nationwide and for 6-week series.
Billboard placement in high traffic areas around Bloomington-Normal area to promote 6-week series.
Advanced Agrilytics Sales Tool
The Advanced Agrilytics Marketing team and I partnered together to build a web-based sales tool that precision agronomists could use on their tablets to show a case study on a specific field that has been a part of our agronomy program over a 6 year period.
This tool would be designed and prototyped out using UX best practices within the Figma software.
Top Priorities for case study:
Ease of use on a tablet.
Provide a way for it be to used in airplane mode or in low data/wifi areas.
Yearly Yield data for each corn season.
Breakdown of map layers that precision agronomists can use to tell the story of the field. Those include: Slope, Soil Wetness Index, Nitrogen Loss, Organic Matter, and Organic Matter Contribution
Report data on environments, weather, yields
Marketing Content Calendar
Prioritizing and organizing your marketing content is essential for building a strong marketing plan for an organization.
